.Manly Bands is actually a direct-to-consumer vendor of men's bands. The firm introduced in 2016 after John Ruggiero, the co-founder with his better half Michelle, could not find a suitable wedding ceremony band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our team talked about the business's starting, unique band products, and also even more. Ever since, Manly Bands has obtained its own manufacturer. The manufacturing of rings from, claim, Jack Daniel's bourbon gun barrels or Fender guitar strands generates engaging video, points out Ruggiero, ideal for narration on social networks and elsewhere.The entire sound of our discussion is actually ingrained below. The records is actually modified for duration as well as quality.Eric Bandholz: Offer our team a rundown of what you perform.John Ruggiero: My other half, Michelle, as well as I started an online ring firm knowned as Manly Bands in 2016 to deal with a concern of wedding event bands for men. Our company were actually simply married. I have big fingers and also couldn't find a ring that I suched as that was actually certainly not overpriced. My alternatives were actually ordering coming from a brochure or even possessing one thing personalized.I ended up purchasing coming from a web site. The band showed up in a standard mailer, without any box or customer service. It was a dreadful experience by today's ecommerce criteria.Our company got wed, relocated to Fla, and also needed to have a task. We told ourselves, "Our team're both business owners. Why don't our company make our personal company?" Our company went over the kinds of problems we 'd found and also exactly how to fix all of them. My ring adventure appeared, and our team decided to attempt to address it for other guys.Our goal when we started was actually to pay lease. Our experts assumed creating a married couple 1000 bucks a month from this would certainly be wonderful. We considered it a way of life company, certainly not high-growth. It was only Michelle as well as me in our garage developing bands and sending all of them bent on consumers. Our team had actually appealed something. Our notification resonated with potential customers.Michelle as well as I create a great crew. I create concepts, and also she's the implementer. A great deal of our success heads to her imaginative mind. She labels the rings and cultivates people. She links the bands to clients. Defining a band only as "eight-millimeter dark" really did not cut it.Our experts designed bands from one-of-a-kind materials, like Port Daniel's barrels or exclusive metals. Your business took off. Ever since, our company have actually increased greatly. We currently have over 55 people in the Manly Bands family. Regarding fifty percent of those are band professionals that function in our lately obtained production outlet in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Regarding a year and a fifty percent back. Our experts had been their client for several years, so we knew all of them effectively. A lot of their organization was actually wholesale, which didn't rate of interest us-- mosting likely to mom-and-pop jewelry experts. They preserved their wholesale clients and also trademark name. Our experts acquired a number of their possessions and also brought over workers.Causing a manufacturing staff has been one of the greatest points our experts've performed. It is actually been awesome to walk out certainly there as well as view all of them make rings out of Fender guitar strings or metal from an M1 Abrams storage tank.Bandholz: Exactly how performs internal production effect advertising and marketing?Ruggiero: It's been massive. Taking an electronic camera to the opposite of the workplace as well as recording the team utilizing turrets to cut the metal rods or bourbon gun barrels in to rings makes for amazing video clip. Our team have our electronic camera staff available at all times. Our team use that footage on our social networks as well as in our advertisements as well as e-newsletters. Our company attempt to market that due to the fact that a lot of providers in the guys's band space do not create. They lose ship or purchase from foreign and then ship it out. However our experts wish it to last a lifetime and also be something folks can take pleasure in.Our company've had a great deal of excellence along with our army culture selection, where our experts source unique armed forces products. Our company possess the M1 Garand rifle inventory, the timber part, from War of the nations I. Viewing our crew put that in the turret as well as cut a piece out for a band is actually intriguing.Our advertising for those rings speak about the record, the soldiers, where the item was used, and points like that. My other half as well as I examined filmmaking in college. Our experts use our skill-sets to teach and also narrate. For example, I just recently got an email coming from a customer that shared that his grandpa utilized to steer M1 tanks. The consumer skilled one of those bands to his grandpa, as well as they possessed pretty an emotional exchange. It's nice to assist clients associate with their past times and produce something purposeful.Bandholz: Where can people buy a band from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, as well. I perform Twitter as well as LinkedIn.