.The records in Google Analytics 4 may be perplexing. Take, for instance, acquisition files-- the stations sending web traffic to your web site-- at Records > Accomplishment. The section provides two types of acquisition: consumer and also traffic (i.e., treatments).I'll address those documents in this particular blog post.Website Traffic Sources in GA4." User achievement" vs. "Website traffic accomplishment".These two files in the Acquisition segment disclose where each guest originated from. Consumer achievement exemplifies the initial resource that delivered the person to your site. Visitor traffic accomplishment is actually the absolute most latest.Mention a first-time site visitor concerned your web site coming from hitting an organic search listing. GA4 will certainly assemble that preliminary browse through in the "Organic hunt" network for each records. Yet if she leaves as well as returns a couple of times later on from a Facebook add, GA4 is going to provide the 2nd check out in the "Paid social" stations in the "Traffic accomplishment" file and also "Organic search" in "Individual achievement.".In other words, the "Website traffic acquisition" file doesn't vary in between new as well as returning consumers. It shows the complete treatments and also where each originated. The "Individual achievement" document presents the overall customers as well as their first (novice) source.Networks.Both files present "nonpayment stations groups"-- traffic-source categories-- consisting of:." Direct." Guests who typed your link in their internet browser's search bar." Organic Look." Visitors who clicked a natural directory on Google.com, Bing. or even yet another online search engine." Organic Social." Guests that clicked on an all natural post on a social networks website." Email."." Spent Look."." Paid Social."." Suggestion." Website visitors who clicked on non-ad web links on 3rd party websites." Organic Online video." Site visitors that clicked on non-ad hyperlinks on websites such as YouTube, TikTok, and also Vimeo.For details on each network, click on the pull-down menus on each record. In "User Achievement," click on the "Very first user default channel group" menu and also choose "Initial user resource" for the list of coming from domains.For comprehensive sources of individuals, click the "Initial consumer nonpayment channel team" menu and pick "Initial consumer source." Click on graphic to increase the size of.In the "Traffic Achievement" file, click "Session default stations team" as well as select "Session source.".For comprehensive resources of sessions, click on the "Treatment default channel team" menu as well as pick "Treatment source." Click photo to enlarge.The numbers might be actually various due to brand-new versus coming back gos to.You can easily restrict each reports to a single webpage via the "Add filter" possibility on top.Select "Incorporate filter.".Click "Select measurements.".Select "Touchdown webpage + question strand".Select "has" below "Match kind.".Mix your webpage's link slug (the part after the "/") or even any word (like "much smaller") from that URL.The website traffic and also customer achievement documents will certainly currently reveal data for that URL.Limitation the achievement reports to a solitary web page, like this example for a link containing "much smaller." Click on image to enlarge.Oftentimes, the customer and visitor traffic achievement records are actually interchangeable. The variations, again, arise from coming back visitors. No matter, the files reveal the resources of website traffic-- channels that offer your company and also drive profit brows through.